Selling?

Austin creates a brand for each listing. With great experience in marketing – our marketing lead, photographer, and videographer will present your property in a spotlight. This means the most desirable amenities and features that your property offers will be extremely apparent to potential buyers. Many of Austin Kyle Rusert’s listings sell very quickly with low days on market (DOM) and for top dollar, it’s also not uncommon for his listings to have multiple offers.

Austin frequently receives requests to take over listings that went unsold with previous agents, some of which were even listed by previous brokerages for multiple years and did not sell. In recent years, there have been at least 20 listings that did not sell with previous agents that Austin took over.  100% of those listings, since taken over by Austin, are now sold.  Don’t make the mistake of choosing the wrong agent from the beginning, listings that are misrepresented can cause lasting harm to the property’s perceived desirability.

Buyers remember a stale listing and will get the impression that something is wrong with the home.  The listing history will linger on various real estate websites and can cause a property to have a poor reputation in the market.  It takes an immense amount of experience to correct this problem, but please don’t make this mistake from the beginning. We will have discussions upfront about a healthy timeline and how quickly to expect a sale realistically.   

 In addition, several clients have been pleased that their home was featured on major media outlets such as For the Love of Old Houses (3+ million Facebook followers), The Week Publication, TribLive, & The Pittsburgh Post Gazette. We will do a press release when appropriate.  

How Austin Kyle Rusert Lists Pittsburgh Real Estate:

• Clients often ask how to get top dollar for their home. These are some services that we offer and steps we will go through to ensure your listing hits the market as “hot listing.” Again, don’t take our word for it, take our clients. Many of Austin Kyle Rusert’s listings have sold for record prices in various neighborhoods, it’s also not uncommon for our listings to have multiple offers.
• Our high-end Pittsburgh listings are featured in our Coldwell Banker Global Luxury Collection. These listings are dispersed internationally to hundreds of specialty real estate websites around the globe including www.coldwellbankerluxury.com. They are also featured in our Global Luxury magazine, your listing will be featured among other prestigious homes in the United States:
• Depending on how unique the listing is, we can do a press release. You may have seen Austin Kyle Rusert’s listings featured in various publications.

Marketing Options:

Home Staging (Physical Furniture Brought In) – With great experience in interior design, Austin Kyle Rusert offers complimentary home staging tips and tricks to get your home ready for the market. Sometimes we will need to declutter a room, rearrange furniture, and add decorative items such as plants or paintings.  

Professional Photography & Virtual Furnishing – Our listings are featured with high-quality professional photos, sometimes we will even virtually furnish a room that is vacant to help buyers see what it would look like finished.

Drone Photography – Drone photography is sometimes used when we want to showcase certain bird’s eye views of the house and or location.

Digital Renderings of Unfinished or Proposed Renovations – sometimes we will digitally create a rendering of a space to show the finished product when buyers cannot envision what it will look like

Guided Video Tour – For homes in our Global Luxury Collection we will do a guided video walkthrough of your home presented by Austin Kyle Rusert (see examples).

Professional High-Quality Brochures – We produce beautiful high-quality brochures that are distributed to buyers when they come to view your home.

Interactive Floor Plans with Room Measurements – some floor plans online you can virtually click into the room to view it digitally

Matterport Tour or 3D Walkthroughs – interactive tours where buyers can click through the home to walk through virtually

Internet Marketing Campaign – Your home will be featured on over 1,000 real estate websites throughout the world through the Multiple Listing Service. In addition, it will be featured on all Coldwell Banker affiliated websites and pittsburghmoves.com. Coldwell Banker is the largest real estate brokerage in the world.

High Quality “Just Listed” Mailers – We send beautiful high-gloss color brochure mailings out to tons of nearby homes. You never know who knows someone that your house would be perfect for.

See below examples of the above marketing in his previous listings: